- To stay close with friends and family members who live far away: Social networking permits folks to stay in contact with relatives who live in different cities. College students, sibling in different states and countries and family members who are only on vacation for a few weeks can all find value in being an affiliate of different social media portals. They can stay in touch more often than they usually would without the simplicity of being connected in an internet network.
- To help construct their own narratives: Narratives are an often ignored aspect of psychology , though they are essential for us and are fundamental for providing us with a framework in which we can reconstruct our memories and think about the future. Narratives of the life stories we tell ourselves help to make sense of our lives.
- Because they feel the need for more human contact: Social networking sites actually appears to reduce loneliness and improve well-being, as was reported as long ago as 2002 in the Journal of Social Issues, People who have difficulties with conventional socializing, such as those with Asperger's syndrome, experience great benefits.
- To connect with people who have similar interests: Facebook created it's "Community Pages" for people to connect more easily with others on the social network who share similar interests. It will serve as an alternative to the official Facebook Pages for businesses, organizations and public figures. The aim is to let people create unofficial pages around topics, themes or ideas that don't fit easily in narrowly tailored Facebook Groups.
- To achieve fame: There's little doubt that the Internet supports new kinds of publicity, enabling average people to develop audiences and speak broadly while also giving those who know how to build an audience new tools in which to do so. This is part of what makes Twitter such a fascinating phenomenon. And Twitter has become a space for celebrities, micro-celebrities, wanna-be-celebrities, and all of their fans.
- To form part of a community where they feel respected and appreciated: In social media we can recognize how highly respected bloggers receive respect from others. In parallel to honor cultures, where public reputation is more important than one’s self esteem, bloggers achieve huge respect within their community.
- To maintain relationships with people they meet offline: Social networking sites are a poor alternative to real-world socializing, but they can help people stay in touch.
- Build on self-confidence: this can be attained through interacting with tweeps who continuously praise your tweets, personality,knowledge and/or looks.
- To transmit personal experiences that they feel can be valuable for others.
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