Modern artists had always positioned themselves as honest persons, indeed the single artist present itself as the only honest person in a world of hypocrisy and corruption. It is important to investigate how the production of trust and sincerity has functioned in modern times in order to elucidate the way it functions today.
The current idea of “global art” is set along the lines of Coca-Cola and McDonald’s—the McDonaldization of the world. Given the experiences of the past, the West knows that, on one hand, these words are only to give them comfort, and, on the other hand, it is certain that the artists of many countries do not have sufficient knowledge and the means of entry to their domain. If with great difficulty, one or two of them do arrive with a pat or two on the back, they can be absorbed within their [Western] culture.
Besides under certain circumstances, blending cultures might be beneficial, but its disadvantages are obvious. The blending of cultures can only occur between two or a few cultures which are similar, presented to the world in a compatible and harmonious manner. A commanding, dominant culture does not blend well with a dependent, imitating culture. Rather, the former devours the latter.
History has demonstrated that whenever two or a few cultures have faced each other, be it in a peaceful, coexisting manner, or in a conflicting manner, new experiences occur; we call them “multi-cultural” experiences. Today, cultures are expected to resist being devoured by dominating cultures by focusing on their own special features. The efforts of the West are aimed at presenting the art of other peoples as the “symbol of collective identities” while ignoring the individual identities of “others,” that same individuality upon which Western art established itself and through which it attained an identity.
Nowadays art is becoming like any other commodity or product exported and imported worldwide. Small artists can take advantage of a larger platform to sell their works and if they succeed they they have the possibility to reach anyone, anywhere in the world.
Does the evolution of a new hybrid language and the globalization of English provide insights into trends in contemporary art? Will local creativity and regional distinctions be lost in the rush to a common global culture? Or will cultural hybridization and international cultural exchange add strength and help to increase creative expansion?