Seduction is what separates truth from meaning in discourse. Seduction always seduces in order to perpetuate seduction; it "is always its own end," "To seduce is to weaken. To seduce is to falter.... Everything is seduction and nothing but seduction,"
Baudrillard's philosophy centers on the twin concepts of "hyperreality" and "simulation." These terms refer to the virtual or unreal nature of contemporary culture in an age of mass communication and mass consumption. We live in a world dominated by simulated experience and feelings, Baudrillard believes, and have lost the capacity to comprehend reality as it really exists. We only experience prepared realities – edited war footage, meaningless acts of terrorism, the destruction of cultural values and the substitution of "referendum."
Twisted Society: We are living in a society of excrescence, meaning that which incessantly develops without being measurable against its own objectives.We live in an Information overload: era, so many messages and signals have been produced and transmitted that they will never find the time to acquire any meaning. Fortunately so for us! Fortunately, we ignore 99% of all information. The tiny amount that we nevertheless absorb already subjects us to perpetual electrocution. We are already liberated and vaporized in the same historical moment; there is no life anymore, but the information and the vital functions continue ... the current decade, in a certain way, will not take place, The silly sentimentality of yuppified peace & human rights movements is easy after the orgy but radical pessimism is what might save us
Media: the Situationists were WRONG & McLuhan was RIGHT -- We are no longer in the society of the spectacle, which the situationists talked about, nor in the specific types of alienation and repression which this implied. The medium itself is no longer identifiable as such, and the merging of the medium and the message (McLuhan) is the first great formula of this new age. There is no longer any medium in the literal sense: it is now intangible, diffuse and diffracted in the real, and it can no longer even be said that the latter is distorted by it,Thus we must think of the media as if they were, in outer orbit. Meaning thus implodes -- this is where simulation begins, the role of message is no longer information, but testing and polling, and finally control. The real is transformed by this process. It becomes the real for the real, fetish of the lost object -- no longer object of representation, but ecstasy of denegation and of its own ritual extermination: the hyperreal.... The hyperreal represents a much more advanced phase in the sense that even this contradiction between the real and the imaginary is effaced. The unreal is no longer that of dream or fantasy, of a beyond or a within, it is that of a hallucinatory resemblance of the real with itself. To exist from the crisis of representation, you have to lock the real up in pure repetition. The very definition of the real becomes: that of which it is possible to give an equivalent reproduction.... At the limit of this process of reproductibility, the real is not only what can be reproduced, but that which is always already reproduced. The hyperreal.
Obscenity begins when there is no more spectacle, no more stage, no more theater, no more illusion, when every-thing becomes immediately transparent, visible, exposed in the raw and inexorable light of of information and communication. We no longer partake of the drama of alienation, but are in the ecstasy of communication. Thus alienation gives way to obscene ecstasy. This obscenity is no longer sexual but rather cool and communicational; Simultaneously the subject has a need to speak and nothing to say -- to affirm his/her existence in the face of the disappearance of the subject and the hypervisibility of the obscene object: The need to speak, even if one has nothing to say, becomes more pressing when one has nothing to say, just as the will to live becomes more urgent when life has lost its meaning,
The simulacrum is never what hides the truth - it is truth that hides the fact that there is none. The simulacrum is true.